Wisdom for Start-Ups from Grown-Ups

<p>What makes some companies survive the test of time while others struggle and perish? <p/>Corporations do not exist in isolation; they are always part of something else something bigger-an ecosystem. Inspired by the secrets of <i>shinise</i> (Japanese companies dating back to the time of samurais) R. Gopalakrishnan and<br>R. Narayanan take a deep dive into the art of growing and sustaining a business. Over the forty-eight years of his close association with Unilever and Tata Gopalakrishnan has gathered experiences and know-how about what makes companies tick while Narayanan having worked with Coca-Cola Nestlé and then two start-ups of his own has developed keen insights about angel investing and mentoring. <p/><i>Wisdom for Start-ups from Grown-ups</i> is the culmination of their collaborative effort to bring the best of what grown-ups have to offer to start-ups presented in the form of all-important lessons.</p>