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About The Book
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<p>Urban Events Place Branding and Promotion explores the phenomenon of place event marketing examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature capturing the growing interest in place promotion and offers in-depth insights on the role of events.</p>
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
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₹13553
₹17183
21% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781138354395
Publication Date
-07-10-2019
Pages
-220
Weight
-412 grams
Dimensions
-156x234x13.3 mm
