NTA UGC NET /JRF/SET 2025 - Study Guide Mass Communication and Journalism - Paper-2

The UGC NET is a test to determine the eligibility of candidates opting for the post of Assistant Professor only or Junior Research Fellowship and Assistant Professor both in Indian Universities and Colleges. To meet the needs of NET SET and JRF applicants this book has been revamped and updated as per the latest pattern and with a perfect blend of theory and practice questions.Who will benefit?Candidates preparing for NETCandidates opting for Assistant Professor or Junior Research Fellowship or bothCandidates preparing for Paper-2Book StructureSolved Papers (2024-2018)10 Units further segregated into individual chaptersModal Paper (1-3)Book FeaturesTheoretical aspect of the subject has been written in a very simple languageUnits are divided into different number of chaptersComplete coverage of the latest syllabusChapterwise 4000 Multiple Choice Questions for Complete PracticeInclusion of Previous Year QuestionsWhy this Book?“NTA UGC Paper-2 Mass Communication and Journalism” has been written for those candidates who want to qualify the Paper 2 of the UGC NET examinationDesigned according to the latest syllabus and the latest pattern of the UGC NET which is applicable from the June 2019 examinationTable of Contents:Solved Papers (2024-2018) Mass Communication and Journalism Traditions Media Culture and Approaches to Communication Models and Theories of Mass Communication Development of Communication of Social Change Corporatisation of Development and Emergence of Global Civil Societies Leaders of Social Reform in India News and Reporting Writing and Editing Journalism as a Profession and Critique of News Values Advertising and Marketing Communication Advertising: Management Campaign and Marketing Public Relations and Corporate Communication Crisis Communication and Communication Audit Concepts of Laws and Ethics Media and the Important Acts RT and other Important Acts Media: Rules Regulations and Guidelines Media Management Communication Design and Media Production Techniques Economics and Commerce of Mass Media and Principles of Management in Media ICT and Media ICT in Education and Animation Concepts Film and Television Theory Indian Cinema and National Cinema Movements Communication Research and Research Design Communication and Media Research in India Levels of Measurement of Research Data Analysis and Ethical Consideration in Communication Model Papers (1-3)