Routledge Companion to Coopetition Strategies

<p>As more and more strategic alliances are forged between competitors a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet a global overview of the field has been lacking.</p><p></p><p>This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field it views the topic through the lens of a variety of disciplines including innovation strategic management operations management and marketing.</p><p></p><p>This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.</p>