THE RIDE OF A LIFETIME

''One of the best business books I''''ve read in years.'''' BILL GATESTHE #1 NEW YORK TIMES BESTSELLERA SUNDAY TIMES BOOK OF THE YEAR_____________________________A memoir of leadership and success: The CEO of Disney widely recognized as one of the worlds most consequential business leaders shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.Robert Iger became CEO of The Walt Disney Company in 2005 during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the companys history. His vision came down to three clear ideas: Recommit to the concept that quality matters embrace technology instead of fighting it and think biggerthink globaland turn Disney into a stronger brand in international markets.Today Disney is the largest most admired media company in the world counting Pixar Marvel Lucasfilm and 21st Century Fox among its properties. Under Igers leadership Disneys value grew nearly five times what it was making Iger one of the most innovating and successful CEOs of our era The Ride of a Lifetime Robert Iger answers the question: What are the qualities of a good leader? He shares the lessons he learned while running Disney and leading its 220000-plus employees and he explores the principles that are necessary for true leadership including: Optimism. Even in the face of difficulty an optimistic leader will find the path toward the best possible outcome and focus on that rather than give in to pessimism and blaming. Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. Decisiveness. All decisions no matter how difficult can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. Fairness. Treat people decently with empathy and be accessible to them.This book is about the relentless curiosity that has driven Iger since the day he started. Its also about thoughtfulness and respect and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.''''Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone''''s expectations and he has done it with grace and audacity. This books shows you how that happened.'''' STEVEN SPIELBERG