Politics of Shopping

This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices analyzing the ways concerned shoppers think about globalization consumption and their personal effect on the status quo. By using numerous examples from modern advertising interviews with self-described “radical” shoppers and selected quotes from scholars and experts Jubas delves into questions of social justice environmental awareness and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory Jubas’s study will interest those in adult education cultural studies consumer research and qualitative inquiry.