New Rules of Business

<p>Treating your customers well is no longer enough. The new rule is: employees too have to be treated as well if not better than the customers. Happy employees make happy customers and happy customers tend to be loyal. <br>Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.<br>New Age companies Amazon and Flipkart Uber and Ola and Netflix among others are dismantling the old rules of business and installing new rules in their place. <br>This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes this is a gripping book full of incredible insights.</p>