<p>Originally published in 1968 this book traces the development of the emotive theory of ethics from its outline by Ogden and Richards in <i>The Meaning of Meaning</i> to the elaborate presentation by Stevenson in <i>Ethics and Language</i>. Attention is paid to the positive features of the ethical theory whilst the author also shows how a more adequate view can be reached through critical reflection on it. </p>
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