The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It

In this new and totally revised edition of the over one million copy bestseller | Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next | he walks you through the steps in the life of a business - from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective | the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business | whether or not it is a franchise. Finally | Gerber draws the vial | often overlooked distinction between working on your business and working in your business.This book will truly enable readers to grow their businesses in a predictable and productive way.