Changing Face of Vietnamese Management

<p>Vietnam has emerged from long periods of colonialization wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures.</p><p>The latest book in the popular Working in Asia series <em>The Changing Face of Vietnamese Management</em> draws on the experiences of local Vietnamese experts to offer a unique perspective on the opportunities challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:</p><ul> <p> </p> <li>Contextualizes political economic and social traditions</li> <p> </p> <li>Discusses Vietnam’s competitiveness within the global economy</li> <p> </p> <li>Analyzes key functional areas including HRM marketing finance and strategy</li> <p> </p> <li>Examines key issues and new developments in management and business</li> </ul><p>This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.</p>