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About The Book
Description
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<p>This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest manuals on planning and operating an advertising agency this book was also one of the first to illustrate the vital part that advertising plays in the successful business using six American advertising agencies as its sources. </p>
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Assured Quality
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₹12477
₹15788
20% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781138794382
Publication Date
-22-08-2014
Pages
-314
Weight
-540 grams
Dimensions
-156x234x18.13 mm
