The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

There are laws of nature | so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note | you can build an impressive airplane | but it will never leave the ground if you ignore the laws of physics | especially gravity. Why then | they ask | shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing | Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership | to The Law of the Category | to The Law of the Mind | these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.