Technology Business and the Market

John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies Technology Business and the Market explores the impact of new materials techniques and technologies and looks at the links between innovation entrepreneurship business (including finance) design manufacturing branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology business and the market has relevance for students practitioners and policy makers in established and emerging markets.