Storytelling Across Worlds: Transmedia for Creatives and Producers

<p><i>Transmedia </i>is a practical primer on the conceptualization structuring writing execution management and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far creatives and producers have focused on single areas of production—motion pictures television or video games. For those who are going to participate in or supervise the creation of a transmedia property a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need. </p>