Sport Marketing in a Global Environment

<p>This book examines contemporary sport marketing with a particular focus on strategic marketing the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. </p><p>It presents cutting-edge case studies from around the world including from the United States China Europe the Middle East South America and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business including fitness marketing the role of sustainability in sport marketing social media and digital marketing athlete-brand relationships and the promotion and development of collegiate and scholastic sport. As a whole this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world.<i> </i></p><p><i>Sport Marketing in a Global Environment</i> is fascinating reading for any advanced student researcher or professional working in sport business and management sport development marketing strategic management or global business.</p>