Spectacle and Diversity

<p>This book shows how transnational media operate in the contemporary world and what their impact is on film television and the larger global culture. Where a company is based geographically no longer determines its outreach or output. As media consolidate and partner across national and cultural boundaries global culture evolves. The new transnational media industry is universal in its operation function and social impact. It reflects a shared transnational culture of consumerism authoritarianism cultural diversity and spectacle. From <i>Wolf Warriors</i> and <i>Sanju </i>to <i>Valerian: City of 1000 Planets</i> and <i>Pokémon</i> new media combinations challenge old assumptions about cultural imperialism and reflect cross-boundary collaboration as well as boundary-breaking cultural interpretation. Intended for students of global studies and international communication at all levels the book will appeal to a wide range of readers interested in the way transnational media work and how that shapes our culture.</p>