Soccer Globalization and Innovation

<p>This is the first book to focus on innovation as a response to globalization in soccer in the context of the global development of the world’s most popular sport.</p><p>Concentrating on social innovation and on innovations in governance and organization in soccer’s traditional heartlands and also at its global periphery the book explores some of the most important contemporary themes in the social scientific study of sport including fandom activism gender governance new media artificial intelligence greenwashing and sport-for-development. The book features case studies from around the world including the United States Brazil Türkiye Finland England Spain Japan Morocco Uruguay and South Africa and it opens new theoretical perspectives on soccer as a vector of social development and on the intersection of sport and globalization.</p><p>This is fascinating reading for anyone with an interest in the sociology of sport sport management sport development soccer political science or global development.</p>