Advertising The Uneasy Persuasion (RLE Advertising)

<p>What does advertising do? Is it the faith of a secular society? If so why does it inspire so little devotion? <i>Advertising the Uneasy Persuasion</i> is a clear-eyed account of advertising as both business and social institution.</p><p>Instead of fuelling the moral indignation surrounding the industry or feeding fantasies of powerful manipulators Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework persuasively concluding that advertising is not nearly as important effective or scientifically founded as either its advocates or its critics imagine.</p><p>‘Dispassionate open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox <i>New York Times Book Review</i></p><p>First published in 1984.</p>