Advertising Today and Tomorrow (RLE Advertising)

<p><em>Advertising Today and Tomorrow</em> surveys the structure and function of modern advertising (and in particular the modern advertising agency) investigates how appropriate its machinery is for modern business requirements and suggests how both for the good of itself and its clients it can best equip and refine itself for the future. It is of great use to students of business particularly of marketing in the colleges universities and business schools as well as being of great help to young people seeking to make advertising their career.</p><p>First published in 1974.</p>