Routledge Handbook of Destination Marketing

<p>This book examines key contemporary marketing concepts issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches this handbook discusses cutting edge marketing questions such as innovation in destinations sustainability social media peer-to-peer applications and web 3.0.</p><p></p><p>Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world <i>The</i> <i>Routledge Handbook of Destination Marketing</i> aims to create an international platform for balanced academic research with practical applications in order to foster synergetic interaction between academia and industry. For these reasons it will be a valuable resource for both researchers and practitioners in the field of destination marketing.</p>