Rise of Positive Luxury

<p>Offering a holistic approach to positive luxury this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes social justice eco-friendly practices and sustainable growth involving various stakeholders communities and institutions across developed and developing countries. </p><p>Through a wide range of empirical methodological and theoretical contributions examining the social environmental organizational political and cultural issues in responsible luxury marketing this book explores the relationship between luxury consumption production and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness innovation and profitability.</p><p>The idea of well-being outcomes and sustainable growth as applied in the TLR agenda calls for synergistic theoretical and practical approaches. The content of this book through different exciting chapters will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices which contribute to individual and collective well-being within the luxury field.</p>