Research Companion to Language and Country Branding

<p><em>Research Companion to Language and Country Branding</em> brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic semiotic anthropological and discursive analytical aspects of country branding all over the world.</p><p>Branding is a process of identity construction whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history culture economy society geography and their people. Through branding countries aim not only at establishing their uniqueness but also and perhaps most importantly at attracting tourism investments high quality human capital as well as at forging financial military political and social alliances. Against this backdrop this volume explores how countries and regions imagine and portray others and themselves in terms of gender ethnicity and diversity today as well as the past. In this respect the book examines how branding differs from other related policies and practices such as nation building banal nationalism and populism.</p><p>This volume is an essential reference for students researchers and practitioners with an interest in country nation and place branding processes.</p>