Public Relations Writing Worktext

<p>With a concise approach that engages students and practitioners this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.</p><p>Building on the strengths of previous editions this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.</p><p>This fourth edition incorporates a number of changes and updates including:</p><ul> <li>New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing.</li> <li>Expanded chapters on Writing for Digital Communications and on Publications Presentations and Speeches.</li> <li>New guest columns from PR professionals on topics including writing and pitching the media inclusive writing speech writing. and measuring writing/content impact.</li> <li>New cases and assignments based on topics issues and problems that public relations professionals face today.</li> </ul><p>The text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles as well as a useful reference for early-career practitioners.</p><p>Online resources also accompany the book: teaching materials test banks and reference sources. Please visit www.routledge.com/9780367860028.</p>