Public Relations Ethics and Professionalism

<p><em>Public Relations Ethics and Professionalism</em> suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or persona disowning their shadow aspects in the process. By reconceptualising public relations ethics through a Jungian lens this book proposes that deep dialogue within the field is a prerequisite for the development of the kind of robust ethics that will genuinely contribute to society.</p>