Public Communication of Research Universities

<p>This book analyses communication of university research institutes with a focus on science communication. Advancing the ‘decentralisation hypothesis’ it asserts that communication structures are increasingly built also at ‘subordinate unit’ levels of research universities.</p><p>The book presents a cross-country systematic comparison of institutes’ communication activities showing ongoing transformations in their communication capabilities and practices. It considers a potential ‘arms race’ in activities professionalisation motivations and evaluation. Based on empirical evidence from an international study carried out in various countries across Europe the Americas and Asia the book examines the possibilities for civic science communication in this new context. </p><p>It will be of interest to scholars and students of Communication Studies STS and Science Communication as well as to those taking or leading courses in the fields of Sociology Public Relations Marketing Environmental and Risk Communication Innovation Studies and Social Psychology. It is an essential resource for funders practitioners teachers and students dealing with science communication and the position of science in society.</p>