Promoting Nonprofit Organizations

<p><em>Promoting Nonprofit Organizations</em> is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty nonprofits have had to adopt a leaner operational mode further underlining the need for organizations to take advantage of all the promotion strategies available to them.</p><p>This book:</p><ul> <li>Discusses why public relations and reputation management go hand-in-hand with marketing efforts</li> <li>Offers a step-by-step guide to develop a public relations strategy</li> <li>Considers the importance of nonprofit sustainable citizenship</li> <li>Provides tips for reputation enhancement using a range of tools such as social media and board ambassadorship</li> <li>Guides the reader in developing a reputation approach to crisis communication management</li> </ul><p>Highly practical in its approach this book is a great guide for students in public relations and nonprofit management courses as well as for professionals seeking to enhance the success of their nonprofit organization.</p>