<p>This book explores the trend of retro and nostalgia within contemporary popular music culture.<b> </b>Using empirical evidence obtained from a case study of fans’ engagement with older music the book argues that retro culture is the result of an inseparable mix of cultural and technological changes namely the rise of a new generation and cultural mood along with the encouragement of new technologies. Retro culture has become a hot topic in recent years but this is the first time the subject has been explored from an academic perspective and from the fans’ perspective.<b> </b>As such this book promises to provide concrete answers about why retro culture dominates in contemporary society.</p><p></p><p>For the first time ever this book provides an empirically grounded theory of popular music retro culture and its intergenerational audience in the twenty-first century. It will appeal to advanced students of popular music studies cultural studies media studies sociology and music.</p>
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