Planning Research in Hospitality and Tourism

<p><i>Planning Research in Hospitality and Tourism</i> third edition is an accessible concise and practical guide to planning conducting and analysing research in tourism and hospitality.</p><p>International in scope and appeal this book provides students with an introduction to the basic principles research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues.</p><p>This new edition has been fully updated to include: </p><ul> <li>New chapters on mixed methods and how to adopt technology into research practices</li> <li>More coverage of research strategies focus groups sampling secondary research as well as experimental design</li> <li>New and updated international case studies and extracts from journals providing real examples of tourism and hospitality research scenarios</li> <li>Student and lecturer online resources including practice datasets for students</li> </ul><p>Enriched with insightful case studies throughout this volume is essential reading for all tourism and hospitality researchers.</p>