Pious Fashion

Who says you can’t be pious and fashionable? Throughout the Muslim world women have found creative ways of expressing their personality through the way they dress. Headscarves can be modest or bold while brand-name clothing and accessories are part of a multimillion-dollar ready-to-wear industry that caters to pious fashion from head to toe. In this lively snapshot Liz Bucar takes us to Iran Turkey and Indonesia and finds a dynamic world of fashion faith and style.. “Brings out both the sensuality and pleasure of sartorial experimentation.”―Times Literary Supplement. “I defy anyone not to be beguiled by [Bucar’s] generous-hearted yet penetrating observation of pious fashion in Indonesia Turkey and Iran… Bucar uses interviews with consumers designers retailers and journalists…to examine the presumptions that modest dressing can’t be fashionable and fashion can’t be faithful.”―Times Higher Education. “Bucar disabuses readers of any preconceived ideas that women who adhere to an aesthetic of modesty are unfashionable or frumpy.”―Robin Givhan Washington Post. “A smart eye-opening guide to the creative sartorial practices of young Muslim women… Bucar’s lively narrative illuminates fashion choices moral aspirations and social struggles that will unsettle those who prefer to stereotype than inform themselves about women’s everyday lives in the fast-changing diverse societies that constitute the Muslim world.”―Lila Abu-Lughod author of Do Muslim Women Need Saving?