Personality in the Social Process

First published in 1985. This book presents a new way to ask an old question. Many fields have considered the nature of the influence that members of a group exert on the course of social events. Social science provides another way to examine this issue. Moreover social science has a particular strength: It helps us to phrase questions more precisely than before it encourages us to follow a line of rea-soning systematically and it requires us to evaluate our ideas in light of a par-ticular kind of evidence. The authors want to use these strengths to explore systematically the ways that factors in the person and in the environment to-gether may shape the emergence of social behavior.