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About The Book
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<p>Social media (e.g. Facebook LinkedIn Groupon Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think feel and act regarding social media online advertising and online shopping. Business practitioners students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. </p>
Piracy-free
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹3454
₹4502
23% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781138107557
Publication Date
-31-05-2017
Pages
-400
Weight
-540 grams
Dimensions
-152x229x21.15 mm
