Not All Claps and Cheers

<p>Scholars from various disciplines have studied humor since antiquity. Yet over the centuries these researchers have also struggled to conceptualize a viable well-accepted notion of humor. Beyond pleasure and amusement people use humor for a variety of social functions. On the one hand humor can cause others to like the humorous source more attract regard ease conversations promote expression and the exchange of ideas introduce new topics of discussion or smooth interactions. On the other hand in aggressive forms humor can halt verbal interactions modify the usual rules of conversation communicate critiques or contribute to the creation of subversive environments.</p><p>Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals groups and business actors in their interactions within around and across organizations�€”that is at the interfaces of business and society. Accordingly the research anthology is organized in four sections�€”Humor Business and Society From Society to Business: Humor�€�s Use and Roles in Activist Movements From Business to Society: Humor�€�s Use and Roles in Marketing Corporate Communications and Public Relations and Society within Business: Humor�€�s Use and Roles in the Workplace and in Organizations. </p><p></p><p>This ground-breaking research anthology draws on material from marketing communications human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.</p>