New Semiotics

<p><em>A New Semiotics </em>is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.</p><p>The authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary exercises and discussion points for students and further reading.</p><p>This is the ideal text for introductory courses in semiotics within linguistics communication studies visual arts and related areas.</p>