Navigating Brand Activism

<p>In a world where brands are no longer just selling but also taking a stand <i>Navigating Brand Activism</i> written by leading thinkers of the marketing world is your guide to the fascinating messy and at times head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement dissects potential pitfalls and celebrates triumphs. This book is for anyone who wants to understand:</p><ul> <li>Why some purpose-driven brands are winning hearts minds and market share</li> <li>How to differentiate your brand in a crowded marketplace through activism</li> <li>How to spot authentic activism from mere marketing ploys</li> <li>The future of brand activism and its potential to create a better world</li> <li>The potential downsides of brand activism including political backlash consumer boycotts and brand dilution</li> <li>Most importantly when and when not to engage in brand activism.</li> </ul><p>Whether you’re a business leader a conscious consumer or simply curious about this evolving landscape this book will challenge inspire and empower you to navigate the world of woke washing and genuine advocacy.</p>