Motivation for Sustaining Health Behavior Change

<p>With a balance of theory research and applications <i>Motivation for Sustaining Health Behavior Change: The Self-as-Doer Identity </i>introduces the self-as-doer identity as an accessible motivational identity and discusses how it can be incorporated into health behavior change efforts. The book introduces the self-as-doer theory and presents research and recommendations for how the self-as-doer can be used in both clinical and non-clinical populations to promote health behavior change and maintenance. The book will be of interest to researchers students and professionals interested in health promotion.</p>