Media Power and Democratization in Brazil

<p>In this book Porto analyzes the role of TV Globo in the democratization of Brazil. TV Globo one of the world's largest media conglomerates has a dominant position in Brazil's communications landscape. It also exports telenovelas to more than 130 countries and has established joint ventures with transnational media conglomerates. Beginning in the mid-1990s TV Globo began a process of opening replacing its authoritarian model of journalism with a more independent reporting style. Representations of Brazil in prime time telenovelas have also shifted. Given this shift Porto considers some of the following questions:</p><p>•What explains these changes in Brazil's most powerful media company?</p><p>•How are they related to processes of political and social democratization?</p><p>•How did TV Globo's opening affect Brazil's emerging democracy especially in terms of the quality of political accountability mechanisms?</p><p>Porto uses the Brazilian case of TV Globo to analyze the larger links between democratization civil society mobilization and media change in transitional societies.</p>