Media and Ethnic Identity

<p><em>Media and Ethnic Identity</em> carries a Native American perspective to media and its role in ethnic identity construction. This perspective is gained through a case study of the Hopis who live in northeast Arizona and are known for their devotion to their indigenous culture.</p><p>The research data is built on a number of interviews with Hopis of a variety of ages from nine villages. The study also makes use of the results of a survey of a large number of students in the Hopi Jr./Sr. High School. The framework for examining the research data is intercultural communication (both interpersonal and media-mediated) between an indigenous group and a majority from the viewpoint of the indigenous group. </p><p>This book provides tools for understanding the experiences of communication between social and political minorities and majorities from the indigenous perspective. </p>