Marketing Research for Managers

<p>The purpose of <strong>Marketing Research for Managers</strong> is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works the more effective they can be in using it as a management tool. <br><br>This new edition of the text includes:<br><br>* The development of the knowledge economy<br>* Analysis of customer relationship management<br>* Comprehensive discussion of electronic techniques<br>* New and updated case studies and examples</p>