Marketing Recorded Music

<p>This fourth edition of <i>Marketing Recorded Music</i> is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era with new chapters on emerging media streaming and branding this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues <i>Marketing Recorded Music</i> is accompanied by a companion website with additional online resources including PowerPoints quizzes and lesson plans making it the go-to manual for students as well as aspiring and experienced professionals.</p>