Marketing Analysis in Sport Business

<p>This book explores sport marketing analytics an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer so understanding the consumer experience is critical. <i>Marketing Analysis in Sport Business </i>demonstrates how rigorous analytical procedures are the key to developing effective evidence-based marketing practices that reflect real consumer needs. </p><p>Presenting cutting-edge case studies of sport marketing analytics in action the book explores topics such as digital communications social media digital ticketing event marketing the economic impact of COVID-19 developing sport brands and conducting research with athletes and event participants. Written by a team of authors from 15 countries including Australia China France Iran Italy Japan Mexico New Zealand Serbia South Korea Spain Taiwan the United Kingdom the United States and Venezuela the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry.</p><p>Marketing Analysis in Sport Business is illuminating reading for any advanced student researcher or professional working in sport business and management sport development marketing strategic management or international business.</p>