Management Economics: An Accelerated Approach

Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. By understanding the environments and their effects on outcomes of decisions, better choices can be made. The text also differs from others in the area because it is less theoretical, it provides a broader perspective for management problem solving, and it bridges economics with other business disciplines. Each chapter includes a management decision-oriented case study that applies tools of economic analysis. An online instructors manual is available to professors who adopt the text. Chapter 1 The Macro- and Microeconomic Environments; Chapter 2 Aggregate Output, Prices, and Economic Indicators; Chapter 3 Money and the Financial Markets; Chapter 4 Supply and Demand and Market Processes; Chapter 5 The Costs of Production; Chapter 6 Market Structures, Firm Behavior, and Pricing; Chapter 7 The Economics of Business Strategy;