International Cases in Tourism Management

<p><strong>International Cases in Tourism Management</strong> includes:<br><br>* Profiles of individual companies<br>* Case studies on destination management and marketing<br>* Material on different management functions in tourism such as marketing and human resource management<br>* Case studies of particular types of tourism such as ecotourism and cultural tourism<br><br>The case studies are supplemented by exercises and questions which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.</p>