Internal Marketing: Directions for Management

<p>Bringing together contributions from leading writers in the field of service marketing and management this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:</p><p>* the social model of marketing<br>* the human resource management perspective<br>* marketing and service management<br>* quality management<br>* organizational development<br>* corporate identity image and reputation<br>* corporate communication.</p><p>Comprising new theoretical and empirical work this book also features in depth case studies covering a wide range of sector and industry applications. </p>