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About The Book
Description
Author
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience stay within budgets polish layout and copy and adapt tactics to appropriate media.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹1593
Out Of Stock
All inclusive*
Details
ISBN 13
9780395687185
Publication Date
-01-06-1994
Pages
-302
Weight
-412 grams
Dimensions
-152x229x19.12 mm
