Gender After Gender in Consumer Culture

<p>Gender After Gender in Consumer Culture<b> </b>provides an updated discussion of how gender cuts across consumer culture in light of increasing gender fragmentation and integration with other identity positions. </p><p>Sex the biological distinction male/female and gender which refers to a person’s sense of being male female or any other combinations of these inform issues as varied as personal identity social interactions and market behaviours. First contributions account for the increasing fluidity and/or fragmentation of gender positions which reshape the interplay between consumers and marketers. Second they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities taken both individually and jointly (e.g. at the intersection of ethnicity or positions of market marginalisation). Third chapters question the role of gender in granting personal and societal well-being as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender this book allows the reader to trace the links among cultural categories (e.g. masculinity femininity gender identity) social phenomena and market (dis)functioning. </p><p>The chapters in this book were originally published as a special issue in the journal <i>Consumption Markets & Culture.</i></p>