From Unknown to Unforgettable

<p>Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands there is a scarcity of the same on Indian brands especially the new-age ones. India's diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. <p/>If you want to understand how a start-up can transform into an iconic brand in India's diverse crowded and ever-changing market this book a goldmine of strategies and stories you must read.</p>