FROM AN IDEA TO DISNEY

From an Idea to Disney is a behind-the-movie-screen look into the history business and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout learn about the company behind the world's favorite mouse Mickey!. “I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney. Today the Walt Disney Company is the biggest entertainment company in the world with theme parks TV shows movie studios merchandise the most recognizable cartoon character in the world Mickey Mouse. But a long time ago brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history the business and the brand in this illustrated nonfiction book!Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)Discover behind-the-scenes magic of how Walt Disney World is run.Explore the ways the Disney expanded its brand from a little mouse into media merchandise and more!