Fit for Consumption

<p>This is the first book to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Combining observations in health clubs interviews with fitness producers and consumers and a discourse analysis of a wide variety of fitness texts <em>Fit for Consumption</em> provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy; how our bodies and selves become 'fit for consumption'.</p>