Eyes Wide Open
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About The Book

<p><em>Eyes Wide Open: How to Make Smart Decisions in a Confusing World</em> is Noreen Hertz's practical cutting-edge guide to help you cut through the data deluge and make smarter and better choices based on her highly popular TED talk.</p><p>In this eye-opening handbook the internationally noted speaker economics expert and bestselling author of <em>IOU: The Debt Threat </em>and <em>Silent Takeover </em>reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information weak assumptions corrupted data insufficient scrutiny of others and a lack of self-knowledge.</p><p>To avert such disasters Hertz persuasively argues we need to become empowered decision-makers capable of making high-stakes choices and holding accountable those who advise us.</p><p>In <em>Eyes Wide Open </em>she weaves together scientific research with real-world examples from Hollywood to Harry Potter NASA to World War Two spies to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling she offers counter-intuitive actionable guidance for making better choices--whether you are a business-person a professional a patient or a parent.</p>
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