Ethical Practice of Social Media in Public Relations

<p>Social media engagement requires organizations to actively participate with public groups and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment the long-term implications of social media are uncertain and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities policies corporate responsibility and measurement this book explores a variety of topics important to public relations.</p>